6 Tips To Create Ecovers That Sell
If you do any selling whatsoever, and you're not a
skilled graphic designer, you'll know that e cover actions are one
of the best ways to create a great looking 3 Dimensional product
“photo”. without hiring a photographer or waiting for
a graphic designer's schedule to open up.
An ecover action is created mostly in Photoshop
by the author. All you have to do is load the action in Photoshop,
play it, modify a template, play another step, and it automatically
plays back a sequence of events that creates what looks like a realistic
photograph of your product in minutes.
The only design “work” you do
is with the template. Just design it the way you want it to look. Unfortunately,
this is where most think that because it looks good to them,
it will also look good to their target market. Not so.
The actual result is an ecover that has the wrong
colors, text that's too small to read, or other things that make
their prospects choose a competitor the minute they see it. Sale
lost.
The root of most lost sales comes from not understanding
that YOU, are NOT your target market.
That simply means that just because your cover design
looks “pleasing” to YOU, doesn't mean your prospects
will find it equally pleasing. If you find out what kinds of designs
your audience likes and expects, the hard part is over, and you're
on the right track.
This short report is written for you, the incredible
Internet Marketing WARRIOR that you are, and will guide you to a professional
ecover that will increase your conversions, and one your prospects
will find irresistible.- Even if you don't have Photoshop or ecover
actions. Read on, because here we go..
To put it bluntly, what you like doesn't matter. Your customers
want to know one main question:
What's in this for me?
For the highest conversions, choose colors that fit
best with your target market. Do THEY like blue? The color blue
is the favorite color of lots of people. You could even use a royalty
free photograph of a blue sky as the ecovers background instead
of a solid color or gradient.
Did you know that Indigo blue is linked to the
higher mind and our intuition (right brain function)? It has
a cooling, calming effect and helps to us to release our fears and
calm an overactive mind.
On the other hand, should you use Red?
Being a "warm" color as apposed to a "cool"
color like blue, people who prefer red like entertaining others
and want instant solutions. Now.
They want the stuff without the fluff. Want to get
people excited? Then red is your color, AND your writing style should be as direct as possible.
The rock recording artist “Sammy Hagar”
even has a song that fits. Guess what it's called?
Yup. RED! Check iTunes for it. You'll hear what RED
sounds like in the music, and it will put your prospects in the
right mood to buy.
Want to know more about how colors can help you identify
what your prospects want?
Maybe you need to get a website up fast, but you don't
know a thing about wordpress or building a profit-pulling website?
Check out this free
report.
Best fonts to use?
I was helping someone choose the best ecover out of two that they
were working on. It was for an ebook. The first had a bright blue
background with a title that said something to the effect of “Website
Biz”.
A few main reasons this was a huge mistake is because
the title was NOT communicating an established brand (Like
McDonalds), didn't tell them what they were getting, and
those were the only words on the ecover that were big enough to
read.
You could see a sub headline there, but it was useless
because the text was too small. So, you're left with a headline/title
that fails to grab the prospect by their eye sockets and pull them
in with benefits that matter to them.
Without it, it's just yet another ebook with pretty
colors that they can't read.
There's lots of ecovers like those, and you can find
them just about anywhere. If you just made those small changes,
can you see that you're already ahead of the game?
In other words, increase the font tracking
Not sure why I see so many ebooks and website written
with text so small, the website they are on should offer free bottles
of windex to clean off the nose prints from their visitors' computer
monitors.
This seems to have been going on ever since graphic
designers started building Macromedia Flash websites in the late
80's and early 90's.
Those sites looked cool. But squinting to read the
words was something people can do without. It's all about "readability".Try
this simple test of readability..
If you thought that the last paragraph was easier
to read, give yourself an "A".
IMPORTANT NOTE: Any time you can make a
process easier for your prospect, your chances of a sale increase.
This is true for just about anything. Including the foundation
of everything- words.
All I did was increase the font tracking so it separates
the characters, making it much easier to read.
In almost any word processing software or image editing
software, you can adjust the amount of tracking to the text.
Why is this so important? Because most marketers
are NOT making their ecover text easy for prospects to read! If
most marketers are not doing this so that their customers can actually
read products' benefits, they are throwing money away.
But you see these frustrated marketers in related
forums saying things like “What am I doing wrong?” or
“why isn't my opt in page converting?”
If you happen to be one of those people, well, that
could be one of the reasons why.. besides not having a clue about
who you're target market wants:)
Now you know how to fix it, and get that part
of your message handled.
This should be simple now that you've done the opposite to the smaller
text. Here's the next pop-quiz..
Headline A is hard to follow because the text
is big. The more you increase the tracking, the harder it will be
to read. On the other hand, Headline 'B' has DECREASED
tracking. This brings the characters closer together so your
eyes don't have to work so hard.
You'll also notice I've left something out...
I've also brought the LEADING, or the space between
the lines closer together (vertically). This can easily be
done with the text tools found in most software. Here's a great
example below. This is an ecover I did recently. Notice the headlines:
(By the way, this audiobook is available
here )
If you are ever in doubt of using a great looking
background image over the words that will be used on your ecover,
don't do it. More than likely, if you do, it's going
to distract your prospect away from the words.
And I hope those words communicate benefits
to your prospect.
In other words, busy backgrounds will kill the
message.
I know that images that are used as backgrounds look
really cool. You might try bluring the background image a
little. Yea, the whole thing, or just the part where the words will
be used. This will create more contrast and seperation between
the two.
Hope this gives you lots of great ideas! Rock on,
-Grant
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